THE FORGOTTEN CASKS WHISKY
The Project:
Label design for three bottlings of 17 year old Tasmanian single malt whiskies.
The Concept:
Considering the rarity of finding Tasmanian whisky that is 17 years old, the product is premium, limited and consequently, expensive. The hand-lettered design utilises foil embellishment to add a little glamour to the bottle, making the cask number as the prominent feature of the two single cask expressions, while the double cask employs a design that allows a common foiling block to be used with future bottlings and save on printing cost.