GOOD BEER WEEK 03.2018
The Project:
Event promotion for the "Pint of Origin: USA" Good Beer Week venue. In short, this is a showcase of some of the best beers that the US has to offer, many of which have never seen Australian shores until this event.
The Concept:
Juxtaposing classic presidential portraits with hints at modern imagery and bright colours plays on the notion that American beer isn't the stuffy, commercially produced lager it once was. From the time Sierra Nevada first released their Pale Ale back in the 80s until now, the US has experienced a monumental boom in the craft beer industry — and not just producers, the tastes of the public have also undergone a wild shift towards preferring better beer and new styles that didn't even exist 10 years ago.
Carwyn Cellars
Good Beer Week 2018
Melbourne, AU
Good Beer Week 2018
Melbourne, AU
