FRAMBOISE À TROIS
03.2018
03.2018
The Project:
Limited release beer packaging design for three-brewery collaboration raspberry sour IPA, titled 'Framboise à Trois'. Distributed nationwide in both Australia and New Zealand.
The Concept:
I wanted to mix flamboyance with geometry and hand-lettering style with swooshes; this is a far cry different to the style of packaging that the commissioning brewery is represented by, but because the beer was a limited release and represented not just one, but three breweries, it seems appropriate to get a little more adventurous. This was designed within very tight time constraints.
Hawkers Beer (VIC) + Liberty Brewing (NZ) & Wheaty Brew Corps (SA)
Melbourne, AU
Melbourne, AU