AGAINST THE RESERVOIR
The Project:
A can design for a collaboration between Hawkers and Against the Grain Brewing in the US.
The Brief:
What brief?
The concept:
Geometric 'paths' intertwined and tangled with sharp edges is designed to give the impression of a beer that doesn't lack for character. The flashy colour scheme and top-to-bottom artwork work allude to a premium product, standing out in a fridge full of competitors' beers.